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The benefits of using pallet wraps: From improved visibility to increased sales

Brands: Invest in in-store advertising with the help of Pallet Wrap

In this article, we can show you why pallet wraps are an important tool for brand presentation. We can explain how it helps to make the brand more attractive and tempting to the customer, and show how it positively affects customer behaviour. We can also describe the different materials available, as well as give examples of stores that have used pallet wraps in an effective way.

Why use Pallet Wraps in stores

As a brand, it is important to do everything possible to be seen in the best way in the stores where your products are sold. One of the easiest and most effective ways to do this is by using pallet wraps. This simple, yet versatile solution gives you the opportunity to expose your brand and products in a visible and impactful way in the store.

What is Pallet Wrap and how is it made

Pallet wrap is a collection of terms for various products used to wrap pallets or gondolas around the store, for signage, branding, or promotional materials. They can consist of mini-corrugated board, single corrugated board on a roll, or rigid paper, also called a streamer. The paper material is available in several grades, including eco-friendly paper with water-based inks in flexographic printing, as well as more sustainable options such as PE or PP materials, depending on the specific needs of your brand and your store.

Easy and effective exposure

The best thing about pallet wrapping is that it is easy to set up and stands firmly by itself. It gives you the opportunity to expose your brand in an attractive and effective way along shelves, counters, around pallets and gondolas in the store. This can lead to an increased visibility to your store, as your products will be more visible to customers.

Increased visibility and impact on consumer behaviour

But the benefits of pallet wraps extend far beyond just visibility. By using pallet wraps in your store, you can also influence customer behaviour and increase sales of your products. Pallet wraps make it easier for customers to find and identify your products, and can also make shopping more fun and engaging for them. In addition, it gives you the opportunity to perform simple, but effective marketing directly in the store, by showcasing offers or promotions on pallet wraps.

So, if you’re a brand looking to increase your visibility and sales in stores, you should definitely think about using pallet wraps. This solution is inexpensive, easy to implement, and gives you the opportunity to create a more attractive and engaging shopping experience for your customers. With pallet wraps, you can showcase your brand in the best way and increase sales by making your products more visible and accessible.

Effective in-store advertising

Also, remember to be creative when using pallet wraps. You can use colours and patterns that match your brand image and ensure that your products become a central part of your store’s layout. By using pallet wraps as part of your store design, you can also create a more personalized and unique shopping experience for the customer.

So what are you waiting for? If you want to take your brand’s presence in stores to the next level, pallet wrapping is the perfect tool. It gives you the opportunity to showcase your products in the best way and increase sales while creating a more attractive shopping experience for your customers. So start using pallet wraps today and see the difference it makes to your brand and sales.

EuroWell is a Swedish company which delivers products for in-store display and sales promotion throughout Europe.

Offices in Stockholm & Paris, POS experts boosting grocery sales.

Unique printing network, safe delivery, customer-focused.

19,000 projects in 35 countries since 1999, valued returning clients.

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